Ulbe Jelluma is the Marketing Manager of Print Power Europe, the pan-European, industry-wide initiative to promote print media. Print Power campaigns now run in 13 countries in Europe.

Ulbe, a graduate of the Leuven University (Belgium), is a seasoned marketing and advertising professional.

He has worked for advertising agencies such as TBWA, BBDO and Ogilvy in Belgium and The Netherlands. His experience includes working for clients such as Unilever, American Express, Shell, Xerox, Canon, Sappi, HP and Philips.

Mr. Jelluma, is passionate about understanding the effectiveness of advertising. He was involved in setting-up the effectiveness awards (Effie) for Belgium and for pan-European campaigns (Euro Effies). He is a Board member of the Belgian Marketing Foundation