Martin Belam is Principal Consultant at Emblem, a digital consultancy offering user experience design and training services to organisations and start-ups in the publishing, media, arts, heritage and culture sectors. Formerly UX Lead at the Guardian, he has spent over a decade building successful digital products and user experiences across mobile and desktop for global brands like the Guardian, BBC, Sony and Vodafone. He helps run London IA, a network for designers, information architects and writers. Martin blogs about user experience, journalism and digital media at currybet.net and for the Guardian, and can be found on Twitter as @currybet