Qualified in IT Computer Science at Universidad Politécnica of Madrid. He started to work in Protecmedia in 1988 in the Software Development Department, where he has carried out several functions (product manager, DAM system, AD-on-LINE CICLON Advertising Sales and Advertising Production system). Since 2001 he became Corporate Pre-sales Director, in the Sales and Marketing Department.

Pedro Madrid has taken part in a lot of projects during his professional career in Protecmedia and  he has had a main role on the international expansion in Europe (Portugal, France, Germany, Switzerland, Austria, Poland,…); Latin-American (Mexico, Chile, Venezuela, Argentine, Uruguay, Brazil…); and Asian markets (India, Malaysia...). Therefore, he has gained a deep know-how of the different ways of work in the worldwide publishing companies.