Littger is a Berlin-based journalist and strategy consultant for publishers of premium and paid content. His main objective is to create value and higher yields through unique content propositions. Together with his clients and their stakeholders he develops innovative forms of storytelling and re-positions editorial models to fit audiences and commercial needs. His advice in a nutshell "If you want to make money, go easy on free, general interest and public service content because there is too much out there." Previously, he worked in senior positions with German-language publishers such as G+J, Ringier and “Die Zeit”.