Vincent Peyrègne took up duties as Chief Executive Officer of the World Association of Newspapers and News Publishers (WAN-IFRA) on 1st October 2012. Prior to joining WAN-IFRA, since the end of 2008 he worked in the office of the French minister of Culture and Communication where he was responsible for newspapers and new media as well as the “états généraux de la presse écrite”, the French government’s response to the economic difficulties facing the newspaper industry. From 2004 to 2008 he was head of development at Edipresse Publications SA in Lausanne, with responsibility for reader studies and marketing research. In 1997, as Regional Manager of IFRA (INCA FIEJ Research Association), he established IFRA South West Europe, the IFRA subsidiary with responsibility for the French-speaking regions and the Iberian Peninsula, which he headed for seven years. He then established IFRA Ibérica in 2000, coinciding with the launch of the Spanish-language edition of IFRA's international magazine, técnicas de prensa. Before joining IFRA for the first time, he worked for three years for the business daily publication La Tribune Desfossés in Paris, initially as head of advertising, then customer relationship manager. A graduate of the European Institute of Business Administration (IEA) in Paris, he began his professional career working as a consultant for several French newspaper companies, such as Libération and Groupe Sud-Ouest as well as for professional organisations such as Syndicat de la Presse Quotidienne Régionale, Syndicat de la Presse Parisienne, Syndicat des Quotidiens Départementaux  and Nouvelles Messageries de la Presse Parisienne.

Vincent Peyrègne is a founding board member of the French-language chapter of SND (Society for News Design) and since several years a member of ESOMAR and INMA, and a former member of the REMP-WEMF Research Committee (advertising media research) in Zurich.

Follow Vincent @vincentpeyregne

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