Sandeep Singh Arora is currently working as the VP Brand for Times of India and Mirror. He is responsible for management of the brand including marketing, reader engagement and various aspects of brand health, innovation and growth. An Economics graduate from St Stephens College, Delhi and a post graduate from Indian Institute of Management, Ahmedabad, Sandeep has over 18 years experience in Sales and Marketing. Sandeep started his care with Unilever in 1994 and has worked with them in various positions in India, Russia and South East Asia. Sandeep joined PepsiCo India in 2008 as Category Director for Cola and Media. Sandeep moved to the Times Group in Sept 2012.