Dr. Marco Olavarria is managing partner of Kirchner + Robrecht management consultants, a german based consulting company specialized on publishing companies and corporate communications. His expertise comprises print, digital media and cross media publishing. He has consulted publishers for more than 15 years in fields such as strategy and business modell development, organization, marketing and sales. He has published several studies and white paper, covering topics such as Paid Content, Product Management for B2B-Publishers, e-Publishing, Innovation Management for Publishing Houses and Developing Digital Products. Dr. Olavarria also acts an instructor at the VDZ Akademie and the Akademie des Deutschen Buchhandels.