This workshop for senior executives look at various strategic approaches that tradition media companies can follow to survive and grow in digital space. 

The use of portfolio strategy and pay-walls will be looked into.

This workshop 9th February is followed by Digital Media India Conference, 10-11 Feburary at the same venue.

Here are some pictures from the workshop

Workshop Chairman:

Kalle Jungkvist, Senior Advisor at Schibsted

Kalle is a former Editor-in-Chief who contributes to the design of Scandinavian media Group Schibsted’s online & mobile strategy for generating 50% of its revenues from digital.

35 years experience in leading positions both in print and online, which have provided Kalle with a profound knowledge of editorial and business development, as well of the management challenges associated with the transformation from print to digital media. Kalle is Senior Advisor to the CEO at Schibsted, Sweden; widely regarded as the most successful media company globally. Kalle works to drive digital transformation and guide the investment and business strategy with a deep, experience based understanding of business and editorial needs.