We are now finding, after the uncertainty of recent years, a reinvigorated and in transformation industry, eager to learn and grow in a time when fear is giving way to development, innovation and proactive investment in new projects.

In this third edition of WAN-IFRA IBERICA we will talk about how the industry is transforming within the digital environment, we will learn the importance of content, how we can innovate through advertising opening new paths to generate revenue and how to attract new readers.

MAY 10, 2011

09.00 Registration

09.45 Welcome

Ignacio de Benito, Managing Director at AEDE (Spanish Newspaper Publishers Association)
Ignacio de Benito, Managing Director

10.00 The newspapers today

Christoph Riess, CEO WAN-IFRA, Germany

10.30 Innovative business models and the importance of a good digital strategy

Gregor Waller, Entrepreneur, Independent Consultant and former Vice-President of Strategy and Innovation at Welt Group (Axel Springer), Germany

11.15 - Coffee break

11.45 Positive deviants and the agents of change

Inmaculada Martínez, Partner at Opus Corporate Finance, Great Britain

12.30 El Correo: Tradition and progress, reasons for success 

Íñigo Barrenechea, Managing Director of El Correo, Spain

13.15 Newspapers of the past and their bet for the future

Juan Luis Cebrian Chief Executive Officer of Grupo Prisa, Spain

14.00 Networking lunch

15.30 A newspaper in transformation Case Study: VG-Shibsted

 Espen Egil Hansen, Digital Executive Editor of digital products at VG, Norway

16.15 Why journalism matters in a digital world and the importance of (measuring) content 

 Raju Narisetti,  Managing Editor at The Washington Post, USA

17.00 - Coffee break

17.30 Multimedia Sales Survival- winning the future in ad sales!

Mike Blinder, President of The Blinder Group, USA

18.15 Roundtable: Advertising and new formats

Mike Blinder, President of The Blinder Group, USA

Hugo Llebrés, Managing Director at Media Contacts, Spain

Pedro Travesedo, Contry Manager at Mendiamind, Spain

19.00 End of session

* Program subject to changes 

11 MAY 2011

10.00 The Internet, has a way of thinking and uses different language?, Is it irreconcilable with traditional media and, publishers?

Antonio González Barros, Presidente and Founder of Group Intercom, Spain

10.45 Internet and Media, where is the business?

Pilar Gómez-Borrero, Development Manager at Secuoyas and author of the book "Internet and Media, Where is the business?", Spain

11.30 Coffee break

12.00 Trends in income generation in the digital world

Otto Sjöberg, President of Media(r)evolution, and consultant at WAN-IFRA. Emerging Digital Platforms and Business Development area, Sweden/Germany 

12.45 Digital players vs. multimedia players

Jorge Segado, Managing Director of enfemenino.com (Axel Springer), Spain

13. 30 Making money in the digital world. Successful case studies in Portugal and Brazil

Jaime Guarita, Independent Consultant at Cofina and former President of Reader's Digest for Portugal and Brazil, Portugal

14.00 Networking lunch

15.30 Video on the rise: Not just a marketer pitch!

Isabelle Andre, Development Director at CNS Le Parisien Libéré, France

16.15 Out-of-the-box advertising: The weather bet and more

Martin Wunnike, Editor Mittelbayerische Zeitung, Germany

17.00 - Coffee break

17.30 The future of media through the eyes of a digital native

Thomas Varsavsky,  16 years old digital native, Spain

* Program subject to change