Learn how to create better news-experiences while ensuring continuity between the web, iPhone & other devices.

This 1-day workshop will present solutions for improving traffic and stickiness by turning dull template-based websites into dynamic cross platform experiences that captivate users and increase revenues. In the second part it will explore different ways of monetizing digital products: Improving display ads; Paywalls, Freemium and selling content; eCommerce.

Programme:

After this session the participant will be able to:

• Use well defined methods to understand customers‘ needs of a journalistic outlet.
• Understand how these needs are evolving in the multi-device age.
• Develop a list of the main needs customers have in terms of news display (the workshop will emphasise those that are usually not met properly today)
• Develop solutions for those needs.
• Develop solutions to grow traffic and loyality.
• Describe the main revenue streams relevant for journalistic websites.
• Develop new revenue streams and improve existing ones.

Target group:

Senior editors and designers, consultants