World Association of News Publishers


Creating a cross platform "News Show" - and monetizing it

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Title

Creating a cross platform "News Show" - and monetizing it

Date and Location

  • 28 Nov 2011 - 29 Nov 2011
    Frankfurt
    Germany

Price

WAN-IFRA members:
EUR 890,- + VAT

Non-members:
EUR 1,200.- + VAT

“Early Bird” rate: We grant a 10% discount on bookings received up to 30 September 2011

Sub title

Generate captivating news experience across devices while producing solid revenue streams

Creating a cross platform "News Show" - and monetizing it

Programme:

  • The news show: Creating flexible sites to reflect
    drama, create information packages and reflect
    the best elements of the articles
  • The time factor: Different time perspectives for
    different needs and customers
  • Breaking news: Going ”live“ on the web
  • Device integration: Creating a multi-platform
    design
  • Journalistic SEO: Creating information architecture
    fit for search engines
  • Journalistic SMO: Building a two-way bridge
    between the site and Facebook/Twitter
  • User Generated Content: Reporting, blogging,
    commenting, editing

Note! The workshop will include a visit at the Frankfurter Allgemeine Zeitung (FAZ) newsroom.

Target group:

Editors, designers, media executives, consultants

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