Traditional media companies have faced fundamental challenges in the past few years as they transition their newsrooms from a daily print effort to a digitally-focused media environment to hit new digital revenue streams and business goals.

This workshop will highlight practical steps to implement cross-department culture change between print and digital, with a focus on creating a company-wide culture of innovation that moves outside of editorial. News consumption is changing rapidly and the traditional newsroom needs to change with these new readership habits.

The workshop will also focus on what culture change look like and how do you start the change process. The trainer will guide you to draw a basic blueprint and tenets for assessing the road to change and redefining the newsroom based on business priorities and audience.

Programme

• „„Breaking free of the hierarchical newsroom structure
• „„Agile process and workflow
• „„Traditional newsroom to digital organizations
• „„Redefining your newsroom/company based on your business priorities
• „„Audience and traffic management
• „„Social media and journalism
• „„Key programming and brand building strategies to resonate in a social landscape
• „„Talent management and the shifting digital landscape
• „„Cross-department work culture
• „„Case studies from the industry

Workshop Leader

Anjali KapoorAnjali Kapoor is the Director, Digital News Strategy at The Globe and Mail, Canada’s national newspaper, where she oversees the editorial digital strategy for Globe and Mail digital platforms. She is responsible for the editorial strategic direction of their digital sites while also helping to shift the traditional newsroom into a digital culture. She has worked for Yahoo!, Microsoft Canada, Transcontinental Media, Sun Media and Rogers. Previously, Anjali held the position of Director, Product & Editorial at Yahoo! Canada where she was responsible for overseeing the product strategy, editorial direction and business goals of the Media Group.

She is currently based in Singapore, working for The Globe remotely

Target Group

• „Newsroom Managers
• „„Editors & Associate Editors
• „„Online Editors & New Media Editors
• „„Managers/directors and executives who want to overhaul and rethink their organizational structure in a fast-paced digital environment

Venue
Hyderabad Marriott Hotel & Convention Centre
Opp. Hussain Sagar Lake
Tank Bund Road
Hyderabad - 500080
Phone : 040 -27522999