Increasing readership is one of the main challenges that all publications are facing right now. Readers play a more important role even after efforts are on to increase circulation on one side. Newspapers have tremendous opportunities to grow readership through improvements in content, brand, service and culture.

This workshop will look at projects, insights, attitudes and examples in order to create knowledge, opportunities and tools to engage and increase readership of publications which will attract more advertisers. Newspaper now have to adapt to the changes in the demographics and reader habits.

The emphasis of the event is understanding ‘Reader Behavior’. The event focuses on taking advantage of the opportunities and acquiring a deeper understanding of ‘Readership’.

Note: Please bring as many (different) copies of your publication so that the workshop leader can study your publications and offer customised solutions. The same programme content is also offered as in house workshop for publishers.

Programme

• „„Who are your readers?
• „„Why and what do your readers (not) read in your publication
• „„What do your readers need and want?
• „„Who are not reading your newspaper?
• „„Family Reading
• „„Better marketing and advertising
• „„Readers ownership of the publication
• „„Readers involvement and participation
• „„Section for targets/groups
• „„Regional, local and super local: the future
• „„How to present/split news
• „„Treatment of Stories
• „„The future of newspapers and magazines (compared to other media)

Target Group

• „„Publishers
• „„Editors & Sub Editors
• „„Managing Editors
• „„Managing Directors
• „„CEOs & COOs
• „„Social Media Managers
• „„Reader Development Managers
• „„Circulation Managers

Venue
Courtyard Marriott,
564, Anna Salai, Teynampet
Chennai 600 018, India
Tel: +91.44.6676 4000