Lunes, 29. Octubre 2012

• 14:00
  Innovative Advertising
  Description:

  How do you keep your advertisers satisfied and increase your advertising turnover? The key lies in innovative, cross-media offerings! Behavioural Targeting, SoLoMo and exciting new forms of print advertising are only some of the topics that will be discussed in this session. You will learn from first hand how new technologies can be used to increase advertising revenues and how your sales teams can best position these offereing in the market.
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• Welcome by the
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• Mobile advertising - a success story
  Presentation - Mobile Advertising
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• Making attractive ads for Tablets
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• Cross Platform Print Centered Innovative Advertising Product for the Small and Micro Business Space – a case study of Israel Largest Daily Israel Hayom
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• How does communication works on Tablets? The adidas outdoor magazine case study.
  Presentation - How does communication works on tablets
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• MemoStick® - Front Page Advertising: Case studies and innovations for Sales and Marketing
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• Scoopshot Promo. Crowdsourcing for advertisers.
  Presentation - Scoopshot Promo
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