The workshop will highlight practical steps to implement cross-department culture change between print and digital, with a focus on creating a company-wide culture of innovation that moves out of editorial. News consumption is changing rapidly and the traditional newsroom needs to change with these habits.
Note: The program is also offered as a in-house workshop.

Programme
Day 1: 10:00 - 17:30 hrs.

• „„Market insight and customer orientation
• „„Newrsroom types
• „„Newsroom transformation examples: Die Welt,
• Kleine Zeitung, Västerbottens Kuriren etc.
• „„The Total make over project at Kleine Zeitung
• A project run through
• „„“3D thinking” - Differentiating content for target
• groups and platforms
• „„Leadership in transformation projects.
• „„Pitfalls in transformation projects
• „„Hands on excercises
• „„Transformation Clinic

Target group
Editors, Online Editors, New Media Editors, Newsroom Managers, Product Managers and who wish to learn the various convergence models

Workshop Trainer

Dietmar Schantin is the founder of Institute of media strategies. He has worked in the field of media strategy and technology for over 10 years.
His career began as a studio manager at the Austrian Broadcasting Corporation, followed by five years as a management consultant in Switzerland in the telecommunications and FMCG industries. In 2012 he founded the Institute for Media Strategies. Over the years he has worked with media companies such as the Telegraph Media Group, Styria Media Group, Ringier Switzerland, Hindustan Times and New Zealand Media and Entertainment. He holds a Ph.D in Economics and Technology where his main focus was on business strategy development and business modelling.

Venue
Courtyard by Marriott Mumbai International Airport
CTS No.215, Andheri Kurla Raod, Andheri East
Mumbai 400059, Maharashtra, India
Tel: +91.22.6136 9985