Introduction
Tablet market in India, though at a nascent stage, has become more competitive due to entry of new vendors with entry level offerings, according to a recent survey. Indian consumers bought over 5 lakh tablets during the 2nd quarter 2012, up by 673% compared to last year. What are the implications for the news publishing industry? How can publishers reach this market of tablet users, which is only going to increase every year?

Digital journalistic products don‘t have to look like a boring bunch of links stuck together. Consuming news in digital devices requires a new journalistic grammar, new workflows,and innovative storytelling techniques. As online journalism evolves it becomes clear that the one-template static sites are just not enough. This dynamic experience should be visible on all digital devices, according to the users‘ choice: laptops, mobile phones and tablets.

In this workshop, participants will be trained to transform templates into cross platform experience and increase revenue. The workshop will also share best practises, case studies and design elements for web, mobile and tablets.