Internet users perceive information in a different, nonlinear way. Web users skim content, they ignore details to read content faster, they even modify left-right viewing habits in order to drill down more quickly.

This course explains how writing for the web is different from print medium and the factors which needs to be considered when writing for the web. This workshop focuses on hypermedia methods of information design for the digital medium.

The participants will become familiar with the most important steps in constructing a web story and the style of writing that is required for writing for new media. The training will also explain how to tap the social media for new ideas, for obtaining information and promoting their content.

Programme  

• Writing for the web: Points to keep in mind
• Online news sources: What and which ones to trust
• Live blogging: Important addition to New Media writing
• Multimedia storytelling: Taking news writing to another level
• Integrating social media in news writing
• Internet Headlines: Characteristics and differences from Print headlines
• How to write an Internet headline
• Do’s and don’ts of writing smart Internet headlines
• Headlines for blogs

Workshop Trainer

Sunil SaxenaSunil Saxena is an award winning media professional with over three decades of experience in Print Journalism, Media Education and Research, New Media, Social Media and Mobile Journalism. He started his career as a print journalist and took various Editorial positions with major newspapers.

He is also a journalist educator and was the Dean, International Media Institute of India, Noida, a media centre developed by the International Center for Journalists, Washington. He was the first dean of Asian College of Journalism and Assistant professor of Times School of Journalism, New Delhi. Currently, he is the Director of Amity School of Communication, Amity University, Rajasthan.