10.00     Welcome to the second day

10.15     Latest trends in digital media worldwide and paid content strategies
Does your newspaper today depend on the profits of the print segment? Did you ever ask the question how it will survive economically in a future without print?
Dr. Stig Nordqvist, Executive Director Emerging Digital Platforms and Business Development, WAN-IFRA

10:45    ‘News today is not the newspaper’
To run a media company successfully, “newsrooms” have to change to hubs of creativity and ingenuity - news engines and creative rooms – where the total integration across all desks and platforms is pivotal and where content combines journalism with design and programming. Here, the editor will find its new role and create the most compelling content for what becomes the audience you ultimately own.
Tarek Atia, Director EMDP (Egypt Media Development Program), Cairo, Egypt
Peter Littger, Country Director Germany, Innovation International Media Consulting Group, Berlin, Gemany


Coffee break in the exhibition area


11:45    Extending reach with mobile editions
Pan-Arab newspaper and magazine publisher Dar-Alhayat operates from London, Beirut and KSA and serves several markets.
Its weekly magazine “Laha” digital editions offers great prospects for increasing its reach and subscription revenues.
Ibrahim Badie, Editor-in-Chief of Digital Content, Dar-Alhayat, London, GB

12:00    Free is what pays!
Sayidaty’s content provision philosophy towards free content and its effect to generate more revenue streams.
Mohammed Fahad Alharthi, Editor-in-Chief of Sayidaty, Al Jamila Magazine and Arab News, Saudi Research & Publishing Co., Dubai, UAE

12.15     Building audience and influence in a digital world  
A quick click in the Internet serves us up whatever it is we want to know - all within seconds, researched and prepared professionally by journalists. While Western publishers need to monetise content to pay editorial costs, the paywall model seems at odds with goals in the Middle East of keeping content free to build audience. What strategies are working regionally to build audience, advertising revenue and, ultimately, influence.  
Panel discussion.
Moderator: Cherilyn Ireton, Executive Director, World Editors Forum, WAN-IFRA
Participants:
Hassan Fattah, Editor-in-chief, The National, UAE
Mohammed Fahad Alharthi, Editor-in-Chief of Sayidaty,
Al Jamila Magazine and Arab News, UAE 
Mansoor Al-Jamri, Founder, Editor-in-Chief & Daily Columnist
at Al-Wasat, Bahrain


Lunch and visit in the exhibition area

15.00     How to succeed in the digital world
This presentation is going to be both entertaining and inspiring. Grzegorz Piechota comes from Poland in central Europe, where advertising  on the internet is already three times as big as on newspapers. And his newspaper company runs a profitable digital business of over 200 websites that reach 60 % of all internet users in his country. Mr. Piechota himself has managed a transition of a traditional newspaper’s newsroom into a multimedia power house.
As a European president of the International News Media Association Mr. Piechota travels and studies digital content strategies all over Europe to find what really worked and what did not.
Learn the most important lessons from the digital ­success stories he has to tell.
Grzegorz Piechota, President of INMA Europe, News Editor, Gazeta Wyborcza, Warsaw, Poland

15.30    Closing Keynote by Dr. Mario Garcia

Storytelling in the Age of the Tablet
Now that tablets have become a popular platform for so many in our audience, it is time to learn a few lessons about how to plan content and how to design for this new medium.
Dr. Mario Garcia, CEO & Founder, Garcia Media Group Inc, Tampa, USA


16.00    End of the conference