SOCIAL MEDIA WORKSHOP 

DAY 1 SOCIAL MEDIA CONTENT 

Introductions and objectives

Update on social media trends

• Learn the latest developments in social media
• Discover what social media teams should be working on now
• Discuss the current challenges

 The 20 things any journalist using social media content MUST understand

• Learn essential best practise tips
• Explore ways to mine social media for information
• See tools to verify information on social media

 Success with social media video

• Explore the key video opportunities from Facebook to live streaming apps to You Tube
• Best practice on Facebook video
• How to plan an engaging social video live stream

 Reaching young audiences

• Ways to harness Instagram for news
• What is Snapchat and how could it be used for news? 
• Discussing how to make content in a form appealing to young people but remaining credible 

DAY 2 SOCIAL MEDIA STRATEGY

 Recap the main learnings from day 1

 Why invest in social media and how to measure its value

• Exploring what can be achieved using social media.
• Understand the connection between your overall strategy and your social media strategy?
• Discussing how to connect your strategy to your content plan
• Learn the metrics and methods to measure whether your social media objectives have been achieved.

 People and culture 

Assess who are the right people to carry out your social media strategy

• Defining the roles and responsibilities of a Social Media Editor
• Discussing workflows
• How to best educate staff on social media and make it part of your newsroom culture
• Explore essential staff guidelines

 Reviewing/designing your social media strategy

• Learn the key questions to answer when building your strategy
• Answer these questions in relation to your own publication
• Define a draft review or design of a social media strategy
• Hear and feedback on other participants’ plans

Preparing for the barriers and challenges

• Brainstorming the potential barriers.
• A group discussion on ways to overcome such challenges.