Monday, 29. October 2012

• 10:30
  Tablet and Mobile Trends I
  Description:

  

  iPad 3, Google Nexus, Microsoft Surface, Samsung Galaxy... tablet computers are here to stay! In April 2012 in Germany, 43.2 percent of mobile users availed of the mobile Internet, the corresponding figure for the USA was as high as 56 percent (source: ComScore). What is your strategy for iPad, Smartphone, etc.? This session will give you the opportunity to become acquainted with successful examples from everyday practice in publishing houses and media operations as well as the applied technology.
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• Welcome by the
  Moderator:

  Kristina Bürén

  

  Research Director WAN-IFRA & Managing Director, WAN-IFRA Nordic, Sweden

  Co-Moderator:

  Carsten Szameitat

  

  Marketing and Content Partner, M-Days, Germany

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• HBL+, A New Tablet concept
  Speakers:

  Lotta Holm

  

  Research & Development, KSF Media, Finland

  Kaj Ritala

  

  Product Manager for Digital Media, HBL-Hufvudstadsbladet, Finland

  Sami Ruotsalainen

  VP Sales & Marketing, Conmio, Finland

  Presentation - HBL+
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• The rise of digital media: how media companies can create profitable opportunities for online, mobile and tablet publishing
  Speakers:

  Michael Mendoza

  

  CEO, Lineup Systems, United Kingdom

  Presentation - The rise of Digital Media
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• Regional newspaper on mobile - Sächsische Zeitung for iPad and other devices
  Speakers:

  Thomas Schultz-Homberg

  

  Head of Electronic Media, Frankfurter Allgemeine Zeitung, Germany

  Presentation - Regionalzeitung mobil
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• Automatic Mobile Strategy: Responsive Design
  Speakers:

  Christof Zahneissen

  

  Chief Product Officer, eZ Systems, Norway

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• From magazine to iPad a case study of Mein Rheinland
  Speakers:

  Stephan Garre

  

  Head of Production, Rheinische Post Verlagsgesellschaft, Germany

  Ole Olsen

  

  CEO, Digital Collections, Germany

  Presentation - Vom Magazin aufs iPad
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• Distributing digital content everywhere with Baobab
  Speakers:

  Dirk le Roux

  

  Managing Director Afrozaar / Baobab Architect, South Africa

  Richard Cheary

  

  Director Afrozaar, South Africa

  Presentation - Baobab Suite
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• From the printed newspaper to the iPad and reader-reporter app: multi-channel reporting at Austria’s leading weekly newspaper association
  Speakers:

  Dirk W. Weipert

  

  Managing Director, TheMediaLab GmbH & Co. KG, Germany

  Sponsored by: gogol medien GmbH & Co. KG
  Presentation - Von der gedruckten Zeitung über das iPad bis zur Leserreporter-App
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• Orbyt: an attractive “ecosystem” composed of editorial products and services
  Speakers:

  Alex Palomo

  

  IT Director, UNEDISA Group, Spain

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• Successful Sales Support with the iPAD - a case study about Mobile CRM at the Augsburger Allgemeine
  Speakers:

  Rüdiger Hoebel

  

  Deputy Director Publishing Print, Augsburger Allgemeine, Germany

  Nicolas Pöschl

  

  Partner, Sensix GmbH, Germany

  Sponsored by: Sensix GmbH
  Presentation - Erfolgreiche Verkaufsunterstützung mit dem iPad
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