WAN-IFRA Italia 2015
Title
WAN-IFRA Italia 2015
Visual
Programme
Wednesday, 17. June 2015
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12:00
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13:00
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13:20
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13:40
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14:00The Italian market: challenges and opportunities
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14:00
2014 was a transition and stabilization year for the italian advertising market. Looking at the medium-to-long term trends, may we expect the beginning of the recovery?
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14:20
Economic crisis, structural changes and new technologies are causing a decline in advertising investments and a budget redistribution between media. Which are the strategies of the “Concessionarie” to create synergies and greater efficiency in the processes and to find a “complicated balance”?
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16:00
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16:20Products, channels, newsrooms // Follow the readers
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16:20
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16:45
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17:05
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17:20
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17:40
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18:00
Thursday, 18. June 2015
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9:30
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9:30
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10:00Panel discussion with solution providers
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11:00
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11:20News customizing on the printed newspaper
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11:40Integrating business units
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12:00
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12:20
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XingDate and Location
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17 Jun 2015 - 18 Jun 2015BolognaItaly
Contact information
Virginia Melero
Senior Project Manager
WAN-IFRA
| Frankfurt/M.,
Germany
Phone: +49.69.240063-253
E-Mail: virginia.melero@wan-ifra.org
