Welcome to New Delhi, India

Monday, 28 March 2011

Introduction

Dr. Aralynn McManne, Executive Director, WAN-IFRA Young Readership Development

More (Young) Readers for Your Newspaper

Dr. Gerard van der Weijden, WAN-IFRA Associate Consultant

"Newspaper as a source of information for the young in the Google era - what are the strategies adopted by The Times of India to maintain its leading position as the infotainment source"

Anshul Chaturvedi, Editor-City Supplements,The Times of India

Introducing younger thinking into the newspaper without alienating older readers.

Angela Ravazzolo –  Education Editor,Zero Hora, Brazil

Online as a tool for engaging the young reader - Manorama's cross-media award winning entry “Ente Naadu” was targeted at readers between 18-30 years – a case study

Santhosh George Jacob - Senior Online Content Coordinator , Manorama Online

Portrait of today’s youth and perspectives from a marketer’s point of view

Samyak S.Chakrabarty, Chief Youth Marketer, Concrea Communications 

Health Meter – The WAN-IFRA award winning young reader initiative from iNext for school kids

Alok Sanwal, Project Head & Editor - i next

The Telegraph, is a very contemporary newspaper. How do they position themselves to attract the young readers

Dipanjan Dutta, Corporate Manager - The Telegraph in Schools

A round up of 2010 World Young Reader Prize winners, the WAN-IFRA initiative recognising best young reader development projects

Dr. Aralynn McManne, Executive Director, WAN-IFRA Young Readership Development