The workshop will cover various elements of a print/online classified advertising business, and how to increase revenue in classified categories. In addition to focusing on automotive, real estate, recruitment and general merchandise classifieds, the workshop will review current platforms, the future, safety and security issues.

Timings: 10.00 hrs to 17.30 hrs

• Introduction
• A competitive review
• Automotive: New ways to attract revenue
• Recruitment: Opportunities for revenue growth
• The “stuff” category --- is it gone? Or can we compete with  OLX and Quikr?
• Property advertising: Opportunities for revenue growth
• Mobile isn’t the future
• Safety and security concerns, and how you can address them
• Reaching the unbanked
• Questions / answers / review / wrap-up

Workshop Chairman

Peter ZollmanPeter Zollman, Founding principal, AIM Group and Classified Intelligence, USA

Peter has been in the news business for 35 years, and been actively involved in interactive media for more than 20. He is executive editor and publisher of Classified Intelligence Report, and has written many industry “white papers” and special reports about interactive media and classified ads. Zollman has consulted with media groups, trade associations, broadcasters, magazines and others to help develop successful interactive media services. He has served on the “classifieds task force” of a major newspaper and broadcast group; conducted workshops for dot-coms and newspapers and has worked with most of the leading companies globally in the classified advertising field. He was co-chair of a Zollman speaks often at major industry conferences. He is based near Orlando, Florida.

Workshop Venue 

Courtyard by Marriott Mumbai International Airport
CTS No.215, Andheri Kurla Raod, Andheri East
Mumbai 400059, Maharashtra, India
Tel: +91.22.6136 9985