Increasing readership is one of the main challenges faced by all publications. Readers play a more important role even after efforts are on to increase circulation on one side. Newspapers have tremendous opportunities to increase readership through improvements in content, brand, service and culture.

Publishers now have to adapt to the changes in the demographics and reader habits. The participants will leave the workshop with practical, directly applicable adaptations, improvements, ideas and projects. The core notion of the event is understanding ‘Reader Behavior’. 

The participants will look at successful readers projects and various engagement strategies executed by publishers around the world.

Note: Please bring as many (different) copies of your publication so that the workshop leader can study your publications and offer customised solutions. The same programme content is also offered as in house workshop for publishers

Session time
Day 1: 10.00 – 17:30 hrs.
Day 2: 9.30 – 17:00 hrs.

Programme

• „„Who are (not) your readers?
• „„Why and What do your readers (not) read in your publication?
• „„What do your readers want and need?
• „„Readers involvement, participation and contract
• „„Advertizers involvement, participation and contract
• „„Paid alternatives for advertisements and advertorials
• „„Better news photos and infographics
• „„Better news presentation (text and visual)
• „„Why (no) youth sections and supplements?
• „„The role of online and social media
• „„Regional, local and super local
• „„More effective supplements
• More information & online registration at:

Target Group
Publishers, Editors & Sub Editors, Managing Editors, Managing Directors , CEOs & COOs, Social Media Managers, Reader Development Managers & Circulation Managers

Workshop Leader
Gerard van Der WeijdenDr. Gerard van der Weijden, is a Dutch citizen living in Belgium. After years of working for the national Dutch newspapers in education (NIE)
programme, he is now involved in a multitude of young reader projects all over the world. 

He is the inventor of ‘The Reading Passport’, ‘World Newspaper Reading Passport’ and ‘World Football Reading Passport’ which are used globally.

Venue

Holiday Inn New Delhi International Airport
Asset Area 12, Hospitality District, Aero City,
Delhi International Airport, New Delhi – 110037, India
Tel: +91.11.4222 2000