Newspaper printers, as service providers to publishing houses, can use digital printing 
to create additional business. Printers can offer new services with short print runs and personalised printing. They might also attract new printing customers, such as event organisers, associations, institutions and ad agencies.

A creative approach is needed

Digital printing enables new business processes. If it enters the newspaper sector, it will not replace another printing process, but open up new business opportunities. Publishing houses, printing plants, distributors and printers are called on to take a creative approach to digital printing, to develop niches, establish new services, and offer innovative and interesting media products that previously were not feasible.