Born in France, Dutch and living in Belgium, Fred Hurkmans joined NewsMaster in 2013. NewsMaster is a successful content marketing agency and his former employer the Rossel Group holds a substantial share of the company.

Previously Fred Hurkmans was the Sales and Marketing Director of the most important quality paper, Le Soir (Rossel Group) in Belgium with 3 main strategic objectives:
1. Keep the leadership of the printed version of the newspaper and support its sales with the help of strong marketing campaigns.
2. Integrate and develop the digital version of the newspaper for smartphones, tablets, Mac & PC's by increasing its audiences & sales.
3. Strengten the high quality image and notoriety of Le Soir as a leading brand in Belgium.