Henk Rijks works as Digital Strategy Director, based in Amsterdam, The Netherlands. He has worked for global brands like l’Oreal, Danone, Philips, Shell, P&G, Gucci, as well as digital agencies such as DDB, JWT, Fleishman-Hillard and Zenith Optimedia. Before jumping ship and selling his soul to the devil, Henk headed the digital editorial units of Dutch daily newspapers Algemeen Dagblad and Het Financieele Dagblad/BNR Newsradio.