After his studies in the subjects of German, English, and history, Michael Höflich worked for 10 years as a radio and TV journalist at various private radio and TV stations. In 1999 he moved to the corporate communication sector as a Senior Consultant at the PR agency of Wilde & Partner, followed by four years as Spokesman for the Bavarian Journalists' Association. Since 2004 he has been General Manager of Forum Corporate Publishing, Europe's largest CP association with about 100 member companies.