Lotta Holm has worked with media coupled with research since the mid-1990s. Currently, she works with research and product development at KSF Media and is project manager for Hufvudstadsbladets tablet project. Lotta is attempting to take today's media consumers on the pulse and understand what is interesting to them. She follows media trends both nationally and internationally - with the goal to enable KSF Media to offer good and interesting content. On her blog Lotta reports about current projects and events: http://medieutveckling.blogg.hbl.fi/.