For more than 15 years, Walter Lorz has lived the conviction that regional markets offer the greatest opportunities for digital media. For him, the emphasis is always on one parameter that is critical to success: relevancy. He turned his attention for the first time to the topic of e-commerce in 2001 with the establishment of the getRegio portal. This was a pioneering accomplishment, as already then regional retail traders were able to sell their products on the central marketplace via the Internet. It was also the birth of the community concept that he established later on as chief editor at the newsdesk of the Mediengruppe Oberfranken. Today, in his position as COO & Head of Expertise of the  OBCC GmbH (Parzeller group), Walter Lorz  is involved in the development of a regional kiosk solution. The focus here is on a personalised, dynamically generated app that can be composed of elements drawn from all publishing products.