Aleksandra studied business economics and has more than fifteen years' management experience in the media industry. Before joining the media industry in 1997, she worked for Deutsche Lufthansa in Munich, where she focused on marketing & sales,  as well as at the German American Chamber of Commerce in New York. Her career began as an assistant to the Deputy Chairman of the Board. In 1999 she took over responsibility for the corporate publishing media of Hubert Burda Media and was subsequently appointed Director of Corporate Communication in 2000. She built up the Intranet and created new web communication channels. In 2003 she became Managing Director of an international service agency with branches in New York, London, Milan and Paris that worked for German newsrooms. Since 2009, Aleksandra Solda-Zaccaro has worked at management level  in the corporate publishing sector, and since September 2012 has focused on the development of the Munich office of G+J. Her customers include car manufacturer Nissan Europe.