"The vast majority of WAN-IFRA members are small and mid-size businesses around the world. They will profit greatly from a user-friendly, easily accessible, agile, modern learning toolkit such as the Media Management Accelerator,” said WAN-IFRA CEO Vincent Peyrègne. “The broad reach of the online platform and the in-depth modules, combined with certification, will be a real boost for news professionals,” he said.

Thanks to financial support from Google's Digital News Initiative (DNI), the open platform allows WAN-IFRA to leverage its library of global best practice, insights and expertise via a panel of experts, offering a programme that will benefit all levels of rising talent and management in participating news organisations. 

“The inherent advantages of open online courses, combined with our global reach, know-how and guidance, will enable media managers, executives, and the entire industry to quickly and efficiently develop the understanding required to operate and innovate the business of news publishing in the digital age,” said WAN-IFRA Director of Global Advisory Ben Shaw. 

Raising the bar

The programme features in-depth learning modules led by industry experts, focusing on: 

• Digital revenue strategy
• Using data to drive growth
• Innovation & culture
• Paid content & reader revenue
• Digital advertising

With WAN-IFRA’s unparalleled global reach, the Media Management Accelerator features world-class case studies from top publishers such as:

• Die Welt, Germany
• The Economist, UK
• Amedia, Norway
• next media accelerator, Germany
• Verdens Gang, Norway
• La Place Media, France
• 24Sata, Croatia
• Aftonbladet, Sweden

 

Early reactions

Early participants have received the programme enthusiastically. "Totally professional. UX is simple and well-organised. Easy to use. Content is in-depth," said Michał Wodziński, Editor-in-Chief, upday, Poland.

"The structure of the course was very good. The case studies were inspiring," said Ginko Kobayashi, a London-based journalist.

Katharina Iten, Investment Manager Digital Media, Wille Finance AG, Switzerland, said, "Since I am looking to invest in innovative media and tech ventures in the digital media field, I find it essential to be up-to-date with the publishing world’s challenges, priorities and way forward."

Contact/Inquiries 

For more information about the Media Management Accelerator, please contact Nicole Frankenhauser at nicole.frankenhauser@wan-ifra.org.

To sign up for a free trial or to enroll in the programme please visit 
http://mma.wan-ifra.org.

About WAN-IFRA Global Advisory

WAN-IFRA Global Advisory has helped hundreds of companies including local, national and international media houses. Based around the globe, our team of experts is comprised of the most experienced and successful business minds in the industry. Our network of advisers customise every engagement to the needs of your business goals and support your teams in driving real change in your organisation.