While news publishers are reaching today more readers and users than ever before on digital platforms, WAN-IFRA's Young Reader Prize goes digital with a new category in its regional and worldwide Digital Media Awards.
Providing a digital-first experience that connects with and engages a young audience nevertheless remains a challenge for legacy news media. The prize is the true legacy of WAN-IFRA's longstanding World Young Reader Prize created in 1996. The new category "Best Innovation to Engage Youth Audiences" will honor initiatives targeting young people in the regional and worldwide WAN-IFRA's Digital Media Awards.
The new World Young Reader Prizes are part of WAN-IFRA’s efforts to recognize, encourage and disseminate innovative ideas and thinking to help build stronger and vital news media. World Young Reader Prize winning strategies are celebrated and shared in WAN-IFRA's regional and global events as they benefit not only the media companies and their young audiences but also society as a whole.
Best Innovation to Engage Youth Audiences
The new Digital Awards category "Best Innovation to Engage Youth Audiences" will be integrated this year (with launch on Monday 15 May) to the following WAN-IFRA's digital awards:
Entries must demonstrate strong evidence of the publishing company’s success in engaging youth audiences (especially children and teenagers) around any kind of initiative, including but not limited to news literacy, editorial and public service.
The awards are first organised at a regional level (Europe, Africa, South Asia, South East Asia, Latin America, North America). The individual winners of the European, Asian, Middle Eastern, Indian, African and LATAM Digital Media, in each of the categories, will be judged in final face-off at the World Digital Media Awards.
The winners are celebrated during our regional Digital Media Conferences and during two global events, the World News Media Congress (June), and the World Publishing Expo (October).
New Content Formats for Millennials Summit, 5-6 July 2017
The Best Innovation to Engage Youth Audiences is one of WAN-IFRA's initiatives that help news publishers work together to engage the young to create a literate, civic-minded new generation of readers all over the world. Other initiatives include partnerships with WAN-IFRA's member associations and affiliates, as well as networking platforms like the incoming Summit to be held in Jakarta on 5-6 July 2017.
Reaching out to millennials implies to move beyond the online article to develop a range of native formats – from pictures or short videos to quizzes, lists, live blogs or interactive graphics - that are mainly designed for consuming and sharing in social networks and other offsite platforms.
The New Content Formats for Millennials Summit, Jakarta on 5-6 July 2017, will offer in-depth sessions leaded by recognized media professionals that will present the latest trends for reaching the young with exciting new ways to package news content. It will include several demos, with hands-on exercises, of free online tools for creating interactive storytelling.
KEYWORDS : Youth Engagement, News Literacy, Millenials, Best Practices in News, Innovation
ABOUT WAN-IFRA
WAN-IFRA is the World Association of Newspapers and News Publishers. Its mission is to protect the rights of journalists across the world to operate free media, and provide its members with professional services to help their business prosper in a digital world and perform their crucial role in open societies. With formal representative status at the United Nations, UNESCO and the Council of Europe, it derives its authority from its global network of leading news publishing companies and technology entrepreneurs, and its legitimacy from its 80 national association members representing 18,000 publications in 120 countries.
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