Summary

The fundamental reason behind repro standardisation is the need for advertising agencies to have the same advertisement reproduced in many different publications and on a wide range of materials, while maintaining the same message and appearance. The most widely adopted method of standardisation, by far, is to encourage printers to print to an average set of printing characteristics (dot gain, density levels, grey balance etc.). Theoretically, a normalised set of film separations can then be reproduced identically on different presses.