WAN-IFRA

World Association of News Publishers

Media Landscapes BEYOND ADVERTISING

Media Landscapes BEYOND ADVERTISING

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Summary

There is a new beast in the media jungle: the retailer. The big chains want to be the media barons of the 21st century. In this report we look at the move away from above-the-line advertising to outdoor, online, ambient media, sponsorship, entertainment – and retail.

Date:
2005-05-17
Language:
English
Type:
SFN Report
Number:
4.6
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 13:50

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