WAN-IFRA

World Association of News Publishers

La Science publicitaire

La Science publicitaire

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  • For non-members: 150 EUR
  • For WAN-IFRA members: Free

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Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
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Summary

Des petits pas peuvent conduire à de grosses récompenses, selon ce rapport, qui décrit comment on peut augmenter les recettes publicitaires et fidéliser les annonceurs en prêtant attention à chaque élément qui contribue à la croissance des revenus.

Date:
2008-07-17
Language:
French
Type:
SFN Report
Number:
5.5
Author:
Shaping the Future of the Newspaper

Tags

Author

Mitko Dimitrov

Date

2011-03-08 13:31

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WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...