16.08.11 - On six days of the week, the Heilbronner Stimme printing operation produces three paid newspapers as well as the Echo freesheet that appears on Sundays and Wednesdays. Further weekly, 2-weekly and monthly titles in full and half format round off the production palette. The printing operation also serves the direct-mail market.

What previously was carried out on two ETR inserting drums has in the last few months been achieved with a single MultiSertDrum (MSD) series inserting drum. Around 100,000 daily newspapers are being processed on this one inserting line. Quite apart from the fact that circulations have increased compared with earlier years, it is mainly net output that is noticeably higher on the MSD line. The generation change is apparent both in shorter production times and also in cost-effective personnel savings.

Then there’s the new EasySert inserting line with 14 JetFeeder hoppers. EasySert is used to gather and insert brochures and flyers into a four-page jacket for direct mailing to around 230,000 regional households. This market was developed some five years ago. Prior to EasySert, these advertising mailshots were still being put together manually.

Most of the inserts with their varying thicknesses and formats can be inserted via the tried-and-tested universal JetFeeder hopper. A further big plus point is that, thanks to LineMaster, the four MultiStack compensating stackers can be accessed and put to flexible use from the MSD inserting drum and from the EasySert inserting system. Efficient finishing is thus ensured with an extremely high level of zoning not only with paid and free newspapers but also direct-mail advertising.