26.09.11 - The Ecuadorian newspaper Expreso de Guayaquil is now available on the two most important platforms within the market for mobile devices: iPhone and Android. Readers of the newspaper can now enjoy the news from their smartphones in a more comfortable manner, after downloading the application from each device’s online store. To be present on both iPhone and Android, the newspaper relied on the specific viewers created by Protecmedia for these two platforms.
Through these viewers, Expreso de Guayaquil readers can browse their favourite newspaper in a simple and intuitive manner, enjoying all of the news and multimedia elements in the simplest possible manner. To this end, the application has options such as the choice of the most appropriate font size for reading, depending on each reader’s preferences.
In addition, the user can set his preferences in the application when reading the publication, as well as the type of browsing that best suits him. Another possibility offered by this application is the search for news items that are included in it, making it possible to find quickly the texts that are of most interest at any given moment.
The user can also choose how to synchronise the application, deciding on the times that he considers most appropriate.