Decision-Makers’ Guide 2012
Bringing home new business
In 2012 newspaper publishers will wholeheartedly put their energy and resources into transforming into true media companies as they explore new business opportunities at every turn. In our annual Decision-Makers’ Guide to Publishing, we feature the following topics that will play a major role in publishers’ strategies in 2012.
Paid content: What to consider before you charge
Reader engagement: Building communities
Pricing: Goal must be to optimise value
Production: 5 good resolutions for starting off 2012
Business Report 2011
’Attractive opportunities for those who like risks’
The big advertising groups characterise what happened this past year as a mere slowdown. Television, once described as an endangered old medium, continues to perform remarkably. The broadcasters’ business model is confronted with new challenges, such as mobility and connected devices, and the changes in TV consumption they imply. However, this industry obviously has a more comfortable position than the newspaper industry in the digital world. Here is a glimpse of how the big media picture impacts our business.
Ecuadorian government chooses the wrong path
From 26 October to 2 November, WAN-IFRA conducted a mission to Ecuador to assess the press freedom situation in the country. Meeting with government officials, diplomatic and civil society representatives, journalists, editors and publishers, WAN-IFRA found a worrying state of affairs: progressive control over public debate by a government eager to systematically vilify the independent press.
Niger president endorses Declaration of Table Mountain
On 30 November, the President of Niger, Mahamadou Issoufou, became the first head of state to endorse the Declaration of Table Mountain, which calls for repeal of criminal defamation and “insult” laws, and for putting press freedom higher on the agenda in Africa.
For the first time in its short history, WAN-IFRA’s Arab Free Press Forum will move from its traditional home of Beirut, Lebanon, to the Tunisian capital Tunis from 22-24 January 2012, in acknowledgement of the important role the country has played in inspiring change across the Arab world.
Developments
Mineral oil-free inks; Media development mindshift; Broxbourne to print Evening Standard
manroland: Between despair and hope
By filing for insolvency on 25 November 2011, manroland became another prominent victim of the crisis in the press manufacturing sector. Customers, business partners and competitors have a major interest in finding out what is going to happen to one of the largest suppliers on the world market.
Future Press: Where are we heading?
“Anyone who has visions should go see a doctor!“ The quote is attributed to former German Chancellor Helmut Schmidt, who is known for his pragmatic attitude. However, when translated into strategic goals, visions can provide guidelines for present-day action.
Closed-loop control systems now increasingly the norm
Automation continues to be a strong trend in newspaper production, and occupied a prominent position at last year’s IFRA Expo. In the case of rotary presses, self-regulation of the central parameters for printing quality via so-called closed-loop systems plays a major role in this process automation. And the trend is toward total solutions.
WAN-IFRA Bulletin
Boost ad revenues! Mobile News grant winners;
News design conference set for South Asia
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