World Association of News Publishers


Fred Hurkmans

Fred Hurkmans

Commercial and Marketing Director, Le Soir - Belgium

Born in France, Dutch and living in Belgium. Married, 3 kids.
Economic studies, Sales Responsible for worldwide clients & European markets in the Diamond industry and 10 years managing an advertising company. Currently Sales and Marketing Director of the most important quality paper, Le Soir in (french part) Belgium with 3 main strategic objectives:
1. Keep the leadership of the printed version of the newspaper and support its sales with the help of strong marketing campaigns.
2. Integrate and develop the digital version of the newspaper for smartphones, tablets, Mac & PC's by increasing its audiences & sales.
3. Strengten the high quality image and notoriety of Le Soir as a leading brand in Belgium.

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