World Association of News Publishers


Peter Lamb

Peter Lamb

Präsident, Lamb Consulting, USA

Born in Cape Town, South Africa, Peter is a Strategy Consultant, now living in Miami, Florida, and specializing in Media companies.

“The goal of my consulting practice is to utilize the sophisticated strategic marketing principles and techniques, learned while doing my MBA at Harvard Business School, meshing them with a hands-on sales approach, to generate new revenue streams for publications and websites. ROI is achieved by focusing on NEW-NEW revenue … from customers that have never used our products before: print or online.”

Some of the companies that Peter has worked with: Tribune Co, Florida; El Clasificado, Los Angeles, Calif.; Metroland Media, Canada; Media24, South Africa; IPC Media, UK; Friday-Ad Media Group, UK; Alyaum, Saudi Arabia; Al Khaleejiah, Saudi Arabia; Inform Media, Hungary and Romania.

He is also a regular speaker at International Media conferences, most recently in Singapore, Atlanta and Istanbul