As a national, regional or local media brand, how do you meet the challenges of local and hyperlocal? What new state of mind must your teams adopt? What type of local projects should you launch?

How can you encourage your audiences to get involved? What are the key skills to acquire in order to capture readers’ attention?

This WAN-IFRA Summer University will present best practices in order to assist you in the development of a model for your local or hyperlocal project, by taking advantage of participative journalism, citizen journalism, UGC (User Generated Content), data journalism and multimedia journalism!

The seminar  will therefore offer an opportunity to understand the strategies of leading media players in their markets, as well as a unique training programme that will help you to increase your knowledge and develop new skills!

This event is intented for...
...National daily newspapers, regional and local daily newspapers, pure players, etc.
Participants will be, in general, managing editors, chiefs editors, business development managers, marketing managers, project managers, local editors, etc.

Programme:
Day 1 - Monday, 27 June 2011

9.30 – 10.10: Finding our future : Strategies for success in the new media world 
 Where will people in the future get news and information?  Will it be from the newspaper or from Facebook, from a professional journalist or a blogger?  Randy COVINGTON, director of the U.S. Newsplex, will look at innovative ways newspapers are incorporating social engagement, hyper local content and new story forms to insure their future success.  Covington also will discuss what newspaper editors and publishers will need to do to compete and succeed in this new media world.
By Randy COVINGTON, Director, WAN IFRA Newsplex - University of South Carolina (USA).

•  Section 1 > The hyperlocal attitude 

10.10-10.50: Adopt a hyperlocal attitude to launch new projects
By Bart BROUWERS, Managing Editor for hyperlocal online at Telegraaf Media Group (Netherlands).

10.50 -11.20: Networking break

• Section 2 > From hyperlocal to microlocal

11.20 -12.00: Follow the news from where you live in real time > What lessons can be drawn from EveryBlock?
The concept of EveryBlock is to supply content at district or street level. This hyper-proximity is based largely on databases and search algorithms; in the 16 US cities where it has a presence, this enables EveryBlock to offer local information, ranging from restaurant reviews to crime tracking in real time, while at the same time incorporating articles from blogs, local newspapers or all types of content via Flickr, Craigslist and Yelp.
By Adrian HOLOVATY, Founder, EveryBlock.com (USA).

 12.00-12.40: Immediacy, interactivity, integration and local approach - What newspaper can learn from TV?
Hearst Television is part of the Hearst Corporation’s media holdings and consists of 29 television stations all across America.
This session will outline the content that works best on local television web sites, how it is gathered to satisfy the multi-platform experience of television, web and mobile, and how social networking is used to build audience and traffic.  
By Jacques NATZ, Director of Digital Media Content at Hearst Television Inc (USA).  

12.40 -14.15: Lunch break

•  Section 3 > Regional brand and local expectations

14.15 -14.55: Making the printed newspaper increasingly attractive
By François-Xavier LEFRANC, Director, regional and local news, Ouest-France (France). 

•  Section 4 > Binomial microlocal print & web

14.55 -15.35: Develop your local business
For over ten years, the Jungfrau Zeitung has been demonstrating that well made newspapers with an exclusively local orientation can prosper independent of economic fluctuations. The Jungfrau Zeitung; the original so-called micro newspaper; is based on the multimedia micro newspaper concept.
The first licensed version of the micro newspaper, the ONZ Obwalden und Nidwalden Zeitung, has been proving for a year now that this newspaper concept can be transferred to new market areas. Find out how the concept of the micro newspaper works and how a profitable newspaper can develop in a local environment.
By Urs GOSSWEILER, CEO, Jungfrau Zeitung - Gossweiler Media (Switzerland).

15.35: 16.00: Networking break

•  Section 5 > Data journalism and proximity

16.00 -16.40: Case study - the “News Application Team” of the Chicago Tribune
By Sylvain PARASIE, Sociologist, Lecturer, Paris Est/Marne-la-Vallée University (France).

 

•  Section 6 > Boost your projects with citizen journalism

16.40-17.20: There is no audience, only users: Working with your community to make news better
How can you motivate, unite and manage the people formerly known as your audience?
In this session, Philip Trippenbach, Editor-in-Chief of Citizenside, the world's largest citizen journalism network, will discuss the tools, practices and the attitudes that lead to a successful collaboration with a member community.
Citizenside's editorial team works with thousands of eyewitnesses, photographers and videographers around the world to create a high-quality news destination (citizenside.com). Here are the methods that make collaborative journalism possible.
By Philip TRIPPENBACH, Editor in Chief, Citizenside (France).


Day 2 - Tuesday, 28 June 2011

•  Section 7 > Putting innovation at the heart of your local strategy

9.30-10.10: Build your brand by engaging with your audience
In able to survive, the bonding with the community has to be top priority in any local media house. But do we strengthen this relationship with our traditional objective journalism - or do we actually hurt it?
In this session, Anette Novak, Editor-in-Chief of regional daily Norran, explains how openly mixing news and views has become a recipy of success in the north of Sweden. The community loves it. The advertisers are back. The brand is stronger than ever. And the key is transparency.
Norran has opened the newsroom to the exterior, via the innovative eEditor, a fully interactive news desk that invites the community to co-create the stories with the pros.

Thus getting the width and the depth of citizen journalism, without compromising the credibility.
By Anette NOVAK, Editor in chief, Norran (Sweden).

10.10 h-10.50:  Organise your newsrooms to satisfy small communities!
By Roberto DE CELIS, Director Internet (digital editions), Vocento (Spain). 

10.50 -11.20: Networking break

•  Section 8 > From hyperlocal to hyper customization

11.20 -12.00: Benefit from the power of multimedia tablets to create a unique user experience – Review of trends and best features
One year after the launch of the tablet, which triggered an amazing iPadmania, we will examine the market situation, the trends and the opportunities for the media industry.
We will review the most appealing features for the user experience on smartphones and tablets, provided by news driven applications, with a special focus on:
- Fostering user participation and reader engagement
- Local content
- Hyperpersonalisation
By Denis TEYSSOU, Head of editorial, Medialab R&D unit at AFP (France).

12.00 -12.40:   Local and hyperlocal are parts of a larger concept that is completely changing both the content industry and marketing: hyperpersonal
The ability to display a content or adapt a service to suit a geographic location does not suffice to make the change from mass distribution to personalisation. Proximity in the wide sense: social, cultural, professional, brings you a lot closer by opening up prospects which technology has up to now confined to the realms of science fiction:
- Data access: search engines, social networks, unlocking of data, etc.
- Personalisation of contents and services: contextualisation, knowledge of users, behaviour patterns, statistics, etc.
- Personalisation of audience acquisition and marketing methods: referencing, e-mailing, advertising.
By Stephan MINARD, WAN-IFRA consultant (France).

13.00 -14.30: Concluding cocktail lunch 

Training session on 28 June afternoon (optional):
"The techniques to help your journalists incite discussions with your communities"
Facebook, Twitter, Forums, comments on articles, blogs, etc. 

Discover all the golden rules to help your journalists instigate discussions, exchanges with the Internet users and their contributions via Facebook, Twitter, Forums, comments on articles, etc.
Click here to visit the detailed programme!<-->