Our readers have changed. Not long ago, an editorial coverage with a headline, text and picture was sufficient and attractive enough to draw the readers into a story. In the age of multi-media storytelling on all digital platforms this is no longer adequate for print. It is important to chose different paths in the realization and visualization nowadays to reach for a changed audience.

Alternative story forms and visual storytelling are proven methods that bring along a variety of entry points into each topic. Complex issues are nicely structured, ambitious topics explained for your audience. Studies have found, non-narratives attract more attention from readers than stories told in traditional form. Readers learn and retain more information from these stories. For example, data-driven stories, previews and announcements do not work good in a classic narrative story.

The workshop covers typical alternative story forms and ways of visual storytelling. It shows international examples and describes the impact of those forms. It also emphasizes how those storytelling techniques can be translated to a local paper and how they can be realized on the basis of your existing staff.

Note: The same workshop can also be offered in-house

Session time
Day 1: 10:00 – 17:30 hrs.
Day 2: 09:30 – 17:00 hrs.

Programme
-„Alternative Story-Forms: Explanation and definition
„„-A new way to approach a multimedia readership
„„-Visual Storytelling: Examples and ideas
„„-The most efficient way towards a new storytelling
„„-Topics and their realization around the globe
„„-Internal structures: How to realize the story forms in your paper
„„-Your pages analyzed for new story-telling possibilities
„„-Hands-on-training

Target Group
„Publishers, „Editors, „Designers„, „Visual, Photo and Design Editors
„Copy Editors„, Lay-out artists and Sub-Editors, „News Editors and Strategic Editors

Workshop Chairman

Hans Peter JanischHans Peter Janisch has been working as a newspaper designer and consultant for the last twenty years. In this time he redesigned numerous papers in various countries. He was one of the founders of the German branch of the Society for News Design and served as SND International Director for more than ten years.

His current redesigns are mainly based on a variety of alternative and visual storytelling, that are award-winning and attract new readers.

Venue

Fortune Park Vallabha
Plot No.515 & 516
Road No. 12, Banjara Hills
Hyderabad 500034, India
Tel: +91.40.3988 4444