Alternative Design & Story Forms
Visual
![](http://archive.wan-ifra.org/sites/default/files/imagecache/default_col_16/field_event_visual/Design%20and%20Inforgraphic%20collage_HansPeter_Web.jpg)
Title
Date and Location
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19 Apr 2016 - 20 Apr 2016Kuala LumpurMalaysia
Introduction to Event
Introduction
Our readers have changed. Not long ago, an editorial coverage with a headline, text and picture was sufficient and attractive enough to draw the readers into a story. In the age of multi-media storytelling on all digital platforms this is no longer adequate for print. It is important to choose different paths in the realization and visualization, to reach for a changed audience.
Alternative story forms and visual storytelling are proven methods that bring along a variety of entry points into each topic. Complex issues are nicely structured, ambitious topics explained for your audience. Studies have found, non-narratives attract more attention from readers than stories told in traditional form. Readers learn and retain more information from these stories. For example, data-driven stories, previews and announcements do not work good in a classic narrative story.
The workshop covers typical alternative story forms and ways of visual storytelling. It shows international examples and describes the impact of those forms. It also emphasizes how those storytelling techniques can be translated to a local paper and how they can be realized on the basis of your existing staff.
Course Outline
- Alternative Story-Forms: Explanation and definition
- A new way to approach a multimedia readership
- Visual Storytelling: Examples and ideas
- The most efficient way towards a new storytelling
- Topics and their realization around the globe
- Internal structures: How to realize the story forms in your paper
- Your pages analyzed for new story-telling possibilities
- Hands-on-training: Your own topics, your local topics changed into a new storytelling
Alternative Design & Story Forms
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Contact information
![Jen Teo](/sites/default/files/user_pictures/picture-1115.jpg)
Jen Teo
Deputy Director, Training & Special Projects
WAN-IFRA
Singapore
Phone: +65-65628440
E-Mail: jen.teo@wan-ifra.org