Introduction

Making decisions based on your audience is crucial for success in digital times. Media organizations need to move quickly to target effective digital and content strategies in their newsrooms to keep up with consumer reading habits. But how do you create a structure in your newsroom that embraes an audience-first mindset?

Using lessons learnt at The Globe and Mail and Yahoo!, Anjali Kapoor will share ideas on how to identify your audience, connect with them and increase their loyalty.

This practical one-day workshop will target key strategies to focus your journalism and newsroom on making decisions that are essential to growing and retaining an audience. The outcome should result in some clear tactics you can implement immediately to take advantage of shifting consumer reading habits.

Workshop Outline

• Defining your current reader/subscriber - who are they?
• How to focus in on your target audience?
• Audience analytics - what can you use in the newsroom to make decisions?
• Developing your journalism with audience in mind - content programming, day parting
• Understand your audience flow - multi-platform tactics
• Create an audience mindset in the newsroom
• Monitor your audience and media brand resonance
• Hands on exercise - What do you know about your print and digital readers?
• Hands on exercise - Re-imagine your digital sites with your target audience in mind