Present day newsroom publish news to multiple platforms and, it is the need of the hour for every journalist or editor to know how to tell a story for multiple media formats - internet, mobile and print. Online readers zip through the content therefore publishers need to aware of reader's behaviour while writing for online medium. This training helps the participants to understand the criteria for selecting a story for multimedia and also the processes involved in preparing content for several mediums.

This training concentrates on understanding reader requirements and best practises followed across the globe. Participants will work on emerging story forms and focus on adapting to the newsroom. The training discusses models & tools developed specifically for modern day newsroom and also focuses on the overall concept of change.