Session 1: Redefining the mobile media landscape

Global update on Mobile Media Developments

What are the next generation mobile applications and how the fast developing mobile web for the masses can be exploited by media companies and content owners?

Stig Nordqvist, Executive Director Emerging Digital Platforms, WAN-IFRA, Germany

Reach and Money: Brand Power in a Mobile World

Thomson Reuters will share insights on the mobile market from a News Brand perspective with special focus on building audience reach and monetisation in key growth markets.

Alan E Griffin, General Manager Asia, Consumer Media, Thomson Reuters, Hong Kong

Mobile services that make sense for Asian news media

Most Asian news media are willing to take the lead in mobile publishing and to fulfill the expectations of their most demanding users… but not at any cost. What are the key factors to integrate for offering a real new media experience on mobile & tablet devices at a reasonable cost?

Mariam M. Mathew, Chief Operating Officer, Manorama Online, India

Session 2: Learning from different markets

Implementing a multi-language news telecom service in Vietnam

Vietnam has over 100 millions mobile subscribers. VietnamPlus has implemented a fast mobile news services available in four languages on all mobile phones.

Le Quoc Minh, Editor in Chief, VietnamPlus, Vietnam News Agency, Vietnam

Turning newspaper websites into profitable mobile products

How to give life to a publication’s website and develop profitable services on mobile platforms.

Simon Shepherdson, Marketing Manager, Aspermont, Australia

The role of mobile & social media in times of crisis. Lessons from Japan's Eastern Great Earthquake.

The three major mobile operators suspended their operations when the earthquake hit Japan. Only the Internet, Skype, Twitter and Facebook worked and helped people locating the whereabouts of their families and friends. Key lessons and business ideas for news media to be drawn from this experience.

Pr. Yoshikazu Mikami, Professor of journalism and media at Mejiro Universtiy in Tokyo, Japan

Session 3: Efficient mobile marketing

Leveraging Mobile Platforms at Singapore Press Holdings

SPH’s stable of newspapers and online products use mobile as a key platform to provide value-added services to its readers and advertisers. From specialized apps through to its video offering on citizen journalism portal STOMP, the speaker will showcase how mobile is quickly becoming a key component in SPH’s marketing strategy.

Geoff Tan, Senior VP, Strategic Marketing Department, SPH, Singapore

Opportunities in geo-localized mobile services

Case studies from different countries and ideas for the implementation of geo-localized services on mobile.

Christian Geissendoerfer, CEO, Yoose, Singapore

Mobile innovation lab

Start-ups and mobile services suppliers present their latest innovations for boosting media companies’ content syndication and business on mobile platforms.

Session 4: Innovative mobile apps from media companies

Powerful cross-media campaigns with “second wave” digital media

Schibsted has gained a unique and insightful experience in selling efficient cross-media campaigns which integrate tablets, mobiles and web TV.

Anders Berglund, Sales Director, Aftonbladet, Sweden

Kalle Jungkvist, Senior Advisor, Schibsted, Sweden

Apple Daily on mobile.

Apple Daily is at the forefront of print and digital innovations in Asia. This presentation will give an overview of its unique mobile offering on HK and Taiwan’s competitive media markets.

Michael Yung, Chief Technology Officer, Digital Platform, Next Media Group, Hong Kong