During this executive masterclass, participants will go through an in-depth look of content strategies and discuss the business models that allow successful charging for the content online and on mobile. The workshop will discuss real experiences of what content a media house can charge for, pitfalls to avoid, and strategies for making the reader happy consuming paid content. 

This masterclass is especially recommended for CEOs, Managing Directors, Chief Strategy Officers, Chief Digital Officers, Editors in Chiefs and other digital news media Senior Executives.

This day deals with the face of the product, catering for the direct traffic. Main aspects covered: Creating dynamic websites able to change to best reflect the content; Integrating the iPad and the web content presentation paradigms; Creating cross platform experiences; Best practices in responsive design