Live rap news by Vietnam News Agency

Newsrooms must evolve from mere multimedia convergence to organisations that are able to answer the growing demand for digital-first journalism. This session will explore new workflows, tools and formats to produce relevant content for today's users.

Harnessing a mobile-first newsroom organisation
Robb Montgomery, CEO, Montgomery Multimedia, USA

The Homepage is not dead! Every page is a Homepage
Is the homepage dying? In the social media age, should publishers only concentrate on "buzzfeeding the beast" with viral content? Social is an indispensable source of traffic, but nurturing the community of loyal readers that access the website "on purpose" is crucial. To do that two aspects have to be addressed: how to create a captivating homepage experience, and how torecreate it on all web pages that meet the users’ eyeballs.
Grig Davidovitz, CEO, RGB Media, Israel

Working in a cross-platform newsroom - the Dagbladet way
In Norway, 87% of the population go online every day, and 81% of them have a smart phone. With such a demanding, digitally savvy audience, the 145-year-old newspaper Dagbladet has transformed into a modern media organisation; delivering on breaking news, live coverage, longreads and award-winning investigative journalism on all screens and platforms.
Hildegunn Soldal, Digital Editor, Dagbladet, Norway

Reaching a younger audience and monetising content via chat apps
Although SMS remains ubiquitous and in heavy use, chat apps such as WhatsApp, Kakao and Line are quickly gaining ground among younger readeras--exactly the readers publishers need to reach. This presentation shows how a Philippine news organization in the "SMS capital of the world" is pivoting its SMS services towards chat apps to engage new, mobile audiences and find new revenue streams for platform content.
JV Rufino, Director Mobile & Books, Philippine Daily Inquirer

If data is media’s new oil in terms of revenue potential, how can news organisations tap into it to make decisions that lead to more engaged audiences and renewed revenue streams? How can you build up an advanced data analytics supply chain to support advertising sales, product development and marketing?

The data driven media business
Fai-Keung Ng, Group Country Manager South-East Asia, AT Internet

Focussing on Big Data to become no.1 on target markets
Pierre Flitsch, Head of Digital Performance Unit, Styria, Austria

Generating new revenues via digital brand extension products and services
Alice Ting, VP Licensing & Syndication, The New York Times, USA

Digital ad revenue depends on deep insights into customer data and tracking users across multiple devices. New digital ad formats are offering real opportunities to content producers. But the competition is fierce and users are increasingly protecting themselves against commercial use of their digital identity and mobile is driving a decline in cookies. 

Unlocking brand connections in the connected world
Deepika Nikhilender, CEO - GEMS, Mindshare Asia Pacific, Singapore
David Jeffs, Insights Head APAC, Yahoo! (tbc)

Using social media engagement, crowdsourcing and big data to help clients with their digital campaigns
Russ Shepherd, Chief Data Scientist, Rappler, Philippines

Using scientific pricing engine to maximise challenged advertising margins
Arunabh Das Sharma, President, Times Group, Bennett, Coleman & Co Ltd.

Building a loyal digital audience 
In a mobile-first world, Parin will share how news publishers can build a loyal audience and ensure readers can follow across all devices and platforms. He will be speaking about how user behaviour is changing fast, how news publishers can keep up with the users of tomorrow and will share some actionable steps for success.
Parin Mehta, Head of Strategic Partnerships SEA, Google.

Media houses must lead change and foment decisive innovations within their organisations. Distilling start-up and entrepreneurial spirits implies challenging traditional decision-making processes and embracing a more agile and responsive work culture.

The Media Innovation Hub: a new initiative by WAN-IFRA
The Media Innovation Hub is an international alliance of innovation practitioners, research and innovation centres, and emerging technology providers powered by WAN-IFRA. Our main objective is to foster long-term growth in the news media business by unlocking the potential of innovation provided by the growing ecosystem of emerging technology providers and innovation centres worldwide.
Stephen Fozard, Project Director, Media Innovation Hub, WAN-IFRA, France

Partnerships with start-ups and research centres for placing innovation at the heart of media 
The Stibo Accelerator is an initiative launched to bring innovative students and early startups closer to the news industry. Three teams who have been partnered with major European publishers as part of the Stibo Accelerator program are almost ready to “graduate” and the Director of the program, Kim Svendsen, will share experiences and advice for how in-house incubators can help transforming organizational cultures and bring new ideas and energy to the organisation. 
Kim Svendsen, Director, Stibo Accelerator, Denmark

Solutions and ideas from the DMA Hack 2014
Winners of DMA Hack 2014

Product Innovation: Rap news 
It is no easy to make young people interested in hard news these days. However the bi-weekly RapNewsPlus – an innovative media product by VietnamPlus using rap music to present serious topics – has been receiving hundred thousands of views, even more than one million views per clip since it was born one year ago, proving that there exists different ways to win young people’s hearts. More importantly, it brings the youth back to the websites and turns them into faithful audience.
Le Quoc Minh, Editor in Chief, Vietnam News Agency

At this masterclass, we’ll discuss article and tag pages, leveraging “social” and “search” traffic. Main aspects covered: Using content as a marketing agent; Turning landing pages into homepages; Journalistic Search Engine and Social Media Optimisation.