Programme
Day 1: 10:00 - 17:30 hrs.
Day 2: 09:30 - 17:00 hrs.

Day 1: The Ground Brushing Up The Basics

• „„Jargons & Definitions

Meanings and applicabilities of terms and acronyms that go past the eyeballs or are heard in meetings.

• „„Digital thinking - Understanding the reader

How can digital thinking help to grow website of media companies?

• „„Using the right tools

Know the right digital tools and learn to use them.

Day 2: Selling Digital Media
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• Measuring Digital Media

How to measure the impact of digital medium?

• „„Creating Value Proposition for Advertiser

One size do not fit all advertisers. How to create a value proposition for advertisers?

• „„Pitching to a Potential Advertiser

How to convince the advertisers that your pitch is value for money?

• „„Maximising Yield

Think out of the box and maximise